A true blend of art and science, brand evolution involves augmenting an existing brand into the modern age.
Many of our clients have an established brands that have become aged and dated.
We have a scientific process of dissecting the existing brand to determine what elements should remain or change. We must be careful to evolve the brand enough that users take notice, but not so much that those who know the brand won’t recognize it.
Effective, evolved logos should:
- Impress all who loved the former brand: seeing the new brand as more professional, friendly or modern
- Still be recognizable as the former brand
- Pique curiosity as it is also noticeably new
- Work across multiple mediums: look as good on the ball cap as on the billboard