Many of our clients have an established brands that have become aged and dated.
We have a scientific process of dissecting the existing brand to determine what elements should remain or change. We must be careful to evolve the brand enough that users take notice, but not so much that those who know the brand won’t recognize it.
Effective, evolved logos should:
Impress all who loved the former brand: seeing the new brand as more professional, friendly or modern
Still be recognizable as the former brand
Pique curiosity as it is also noticeably new
Work across multiple mediums: look as good on the ball cap as on the billboard