An effective tagline is:

  • Clear: blunt, informative; what is it that you do and what do you have to offer?

  • Concise: simple, easy to remember; 10 words or less

  • Memorable: lasting; users remember it long after it is no longer in use

  • Relevant: Why should we care? What are the benefits? What's in it for me?

  • Brand-worthy: reflective of the brand, fits the brand tone/voice/style

  • Consistent: timeless, steadfast, worthy of not changing


cows worth tipping

— Jasper Hill Cheese Company


taste greener pastures

— Vermont Farmstead Cheese Company


get in on the ground floor

— Atlas Real Estate Partners


America’s first free community wifi service

— Wireless Woodstock


straight up how to get your dream job

— Career Roundtable


boys of summer

— Hyannis Sound


sustainably delicious

— Vermont Farmstead Cheese Company


video at moment’s notice, all over the globe

— Fearless Company